Skip to main content

About Us

Get to know Beautiful Pensacola Florida

Vacation Artfully is a national tourism campaign sponsored by the nonprofit organization Art, Culture, and Entertainment, Inc. (ACE), to highlight Pensacola, Fla. as one of the premier arts and culture coastal communities in the United States.

Pensacola is the “Festival City of the South” and home to the Pensacola Opera, Ballet Pensacola, Pensacola Symphony Orchestra, Live Theatre and the accredited Pensacola Museum of Art.

Visitors can experience a unique, diverse cultural experience year-round all within Pensacola’s historic downtown district. A thriving culinary scene, coupled with one of the most impressive art calendars in the country, have crowned Pensacola as the top cultural coastal destination in the South.

Arts & Culture

Pensacola boasts a thriving visual arts scene with the First City Art Center and numerous downtown galleries; an eclectic local theater scene highlighted by the Pensacola Little Theatre; and numerous opportunities to catch touring music artists at Vinyl Music Hall or the Pensacola Bay Center.


History & Heritage

Pensacola is more than a pretty face. She’s a city with a past, one that stretches back more than 450 years. Visitors are often lured by her gorgeous beaches, yet find themselves captivated even more so by her rich and incredibly diverse history and heritage. Whether you’re a history buff who likes to delve into every battle or you simply enjoy taking in local architecture, museums and cultural influences, Pensacola has centuries of stories and sites to explore.



Downtown Pensacola is evolving on all fronts, with chic shops and trendy restaurants popping up around historic Palafox Street—the city’s award-winning main street. From gourmet food trucks to water views, to award-winning fine dining. Downtown Pensacola offers options for any craving. Relaxed Southern-style sums up the unique shopping atmosphere you’ll find when you stroll through the Crepe Myrtle-lined streets and shaded city parks.


The Beaches

You simply can’t go wrong when it comes to choosing the perfect beach in the Pensacola Bay Area as your vacation destination. Our visitors find some of the most pristine beaches in the world along the barrier islands that are home to Pensacola Beach and Perdido Key. In fact, these beaches have been ranked among the best in the country by the likes of USA Today, TripAdvisor, Dr. Beach and the Travel Channel.